Welcome to NPHG’s advertising page.
Welcome to the National Plant Hire Guide Advertising information page, where you can explore the many options available to help you connect your business with buyers across the construction supply chain through our leading range of print, digital and Multimedia video service Request a callback
Print advertising solutions
National Plant Hire Guide was first published in 1961 and was quickly established as the leading directory for the UK Plant Hire Industry. We are proud to offer our customers the most comprehensive guide to Hire and Sales companies as well as associated services across the construction sector.
The guide is printed annually and distributed to 20,000 named purchasing decision makers across the supply chain, including site managers, civil engineers, utility contractors, local authorities, rail and quarry contractors and home builders.
Our vast range of advertising options – from premium covers to display, classified panels and index and Map sponsors– ensure that we can offer the ideal advertising solution, whatever your budget or objectives.
- National Plant Hire Guide is published annually and distributed in January to an audience of 20,000 named decision makers across the construction sectors;
- 100% of our recipients are decision-makers or influencersin purchasing decisions for construction needs
- Our Digital issue is available online all year round and promoted throughout the year within our monthly e-news updates.
- Annual Promotion at industry relevant exhibitions include Plantworx, Hillhead and construction week.
- We are happy to work with marketing agencies to develop bespoke campaigns.
To discuss your advertising requirements, in the first instance please contact:
Media Field Sales Representative
Group Commercial Manager
These are our standard rates for advertising in the Plant Hire Guide – below this table you will find all the relevant ad specifications.
|Double Page spread||£1,795|
Premium covers and sponsorship opportunities available on request.
Print Advert Specifications
Files for cover adverts (ie. that bleed off the page) should be supplied including bleeds and crop marks. Please centre all
artwork within the document page and ensure no excess artwork remains on the art board.
Artwork for cover adverts (ie. that bleed off the page) must include a 5mm bleed on all sides (see sizes below), all text and
images should be at least a further 5mm from the crop guides. The easiest way of thinking of this if you are uncertain is to
ensure the background image goes to right to the edge of the file and then all text, logos, etc are at least 10mm from the
edges. To ensure correct printing an appropriate border will be added to all artwork supplied without correct bleeds.
All non-vector artwork should be supplied at a minimum of 300dpi, any artwork supplied lower than 300dpi will print blurred.
Artwork should be completed and saved in CMYK process, Metropolis International Group Ltd cannot take responsibility for any
unexpected results experienced from artwork supplied in non-CMYK colour.
Maximum ink coverage must be no more than 240%, we recommend a vibrant black is created with 100% Key, 40% Cyan & 20%
Magenta. Any thin text and/or artwork will not appear crisp if ink coverage is supplied too high.
All fonts used should be embedded (PDF’s) or converted to outlines (EPS, Illustrator).
OVERPRINT / KNOCKOUT
Please ensure that no elements of the design are set to overprint unless specifically required. We cannot always check for this
and it is likely to generate unexpected results.
|Adv name||Bleed size||Trimmed size
(width x height)
(width x height)
|- Full Page||114x180 mm|
|- Half Page Horizontal||114x87 mm|
|- Half Page Vertical||55x180 mm|
|- Quarter Page||55x87 mm|
|- Front Cover||143x160 mm||133x150 mm||123x140 mm|
|- Inside Front Cover||136x223 mm||126x213 mm||116x203 mm|
|- Inside Back Cover||136x223 mm||126x213 mm||116x203 mm|
|- Back Cover||143x210 mm||133x200 mm||123x190 mm|
|- Spine Advert||36x200 mm||26x190 mm||20x184 mm|
One of the largest and most visible ad units, with a billboard you're always going to be front and centre. Our IAB standard Billboard ad creative stretches to the full content width of the page.
This exciting expandable ad format launches from an IAB standard MPU ad (or other trigger, by agreement). Following the initial user interaction, the creative smoothly pushes all our other page content to the left, revealing a large, functional multimedia canvas for your creative.
Banderole is a horizontally displayed banner with a fixed position that covers website content fully from left to right. A banderole doesn't move while the page is being scrolled). The banderole shrinks automatically (or after click-to-close) and finishes up as a block element on the right edge of the browser window. It can be expanded again in any time after clicking (or optionally, hovering) on the bar.
Wallpaper ("Goalposts with static crossbar" variation)
Enhance your brand with video
- 80% of users remember online video ads (Source: Online Publishers Association)
- 64% more likely to buy after a product video (Source: comScore)
- 65% contact the seller after viewing a video (Source: Forbes)
- 50% of mobile traffic is video! (Source: Bytemobile Mobile Analytics Report)
The National Plant Hire Guide introduces an exclusive new service range…Our experienced in-house Multimedia Team are now available
3 easy ways to supercharge your product or brand with video
1x voice-over or ‘pro’ interview
1x fixed camera position
Include your own branding
Use it for 3 mths (+ extn option)
Up to 4 hrs on location
1st draft & up to 3 hrs editing
Pre-plan (phone/email/in person)
2x voice-overs or ‘pro’ interviews
Limited ‘B-roll’ footage included
Include your branding, captions
Short advertorial on iemuk.com
Use it for 6 mths (+ extn option)
Up to 7 hrs on location
1st draft & up to 5 hrs editing
Pre-plan (phone/email/in person)
4x voice-overs or ‘pro’ interviews
Extensive ‘B-roll’ footage included
Enhanced production techniques
Two professional camera crew
Your branding, captions & stills
Prominent feature on iemuk.com
Use it for 12 mths (+ extn option)
Up to 7 hrs on location (2 crew)
1st draft & up to 8 hrs editing
Speak to our experts today, we have packages to suit all budgets Tel 0203 761 0270
HAVE YOU HEARD? VIDEO IS TAKING OFF…
- Minutes watched: 1400 video minutes per user per month
- Minutes per video: 4 minutes
- According to comScore Video Metrix for the UK (May 2015), users over 15 watched an incredible 1400+ minutes of video online and stayed engaged for an impressive average of four minutes per video.
WE DON’T STOP AT VIDEO, WE TAKE YOU TO MARKET TOO!
Reach new corners of the Internet
With a specialised team of digital marketing experts, we have the know-how and experience to supercharge your product footprint – sending you to just the right channels on all the most relevant social networks.
And we don’t stop there. Our massive, segmented and qualified digital audience will hear about your products via Plant Guides targeted email blasts.
Video calls to action in email campaigns are known to increase subscriber-to-lead conversions by 51%!
Remember, video is proven to be more memorable because it engages both visual and auditory centres in the brain. The science backs up the data!
So what are you waiting for? Get in touch now and find out how a Plant Guide video boost can help you!
3 COMMON MYTHS ABOUT VIDEO
It’s too expensive – Wrong! For high-value items, when you know the facts about higher engagement, better click throughs and greater purchase likelihood, it’s easy to see why a video sales proposition is such a sound bet.
But my product is boring! – There’s no such thing in our book! We have the expertise to bring the best out of any product. The team will work with you to put together a compelling mix of video, voice and sound, highlighting the very best of your specific offering and perfectly pitched to engage and excite your target market.
I have no experience on camera! – That’s OK, because you don’t need any! We’re the experts here, so you can safely take a comfy back seat while we get to work. With our professionals on hand, we’ll craft the perfect script, record the voice-overs and even present the product. It’s can all be included!